Unit Membership Toolkit
Great Rivers District
Membership Toolkit -
Ideas for Units to
Recruit and Retain
Not just a 1-day event…
1. Chartered Organization
Complete an annual plan – not only does this meet a
Journey to Excellence point but we know that having a full year plan is allows
constant planning opportunities while also providing a full calendar to parents
to avoid conflicts. This also provides a visual for parents to have a better
understanding of what they and their scout are getting for their money.
- Fill the New Member Coordinator position.
- Announcements about Scouting Programs in the Bulletin
promoting opportunities for social, charitable and developmental; include a
“Scout Corner” that would provide a regular invite to boys and girls.
- Participate in Scout Sunday by providing readers,
ushers, greeters, sit as a group – both cubs and scouts
- Provide one or two service projects to the CO annually
– spring/fall cleanups, set up for breakfasts, lunches, etc. Partner both Cubs
- Photos of Eagle Scouts from Unit displayed in the CO.
- Photos of activities displayed in the CO. Update regularly.
- Reminders of time, place and contact information.
- Consider an incentive program like the Sharp &
Pointy incentive – for each new registration both the scout and the new scout
receive a pocket knife or _______. This could be budgeted via fundraiser $s or
a new fundraiser.
- Partner with other Chartered Organizations on
- Schedule more bring a friend event.
- Promote Den Chief positions to support packs in the
community to create a relationship between units; Den Chiefs staff Webelos
Woods as patrol leaders
- Troop to host Webelos at Camporee
- Troops should attend Pack events to help; host/run
- Hold one or more additional meetings to help new
members get up to speed.
- Identify a mechanism to help manage the budget with
- Messages to potential parents/scouts about why
scouting is important and a benefit to them:
- Research shows
that scouts are more confident in interviews
provided to Eagle Scouts over other candidates
- Opportunities to
try things they may never had the chance to
cooking: Dutch oven – kick-off the
meeting introducing guests to this concept and have them help get the recipe
together, attend the meeting, head back to dutch ovens and share the treat.
fishing, bowling, park activities/competitions, scavenger hunt, etc. à offer awards
Rename crossover A of L to “Troop Early Admission” to
give a sense of transition, not an end to cubs, rather advancement
Engage parents of cubs early
Share summer campout dates with Packs for Navajo
visit, Tuesday B4 Navajo starts
Re-recruit leaders back to scouts – we can use their
experience and passion
Provide a minimum of one high adventure trip each year
to ensure programming for older scouts.
Provide flexibility for scouts non-scouting
activities, particularly for older scouts.
2. Work with Community
Participation in Parades and other Community Events
(Fairs, Youth focused multiorganizational events Sawfest, Green Fair set-up)
Adopt a park or roadway and send a note to the local
paper with a photo, Earth Day
Follow-up after events – ensure there is a mechanism
to capture youth and parent’s name as well as contact information.
Neighborhood service opportunities à invite community members via fliers.
Identify a 2nd recruiting opportunity.
Consider holding an event at a public place frequented
by parents and youth à increasing the visibility. Example: scouting expo at
Maplewood Mall, kickball, movie night, game nights, etc. Summer is a great time as parents are looking
for activities for their kids.
Incorporate the Scout Law and Oath in each activity.
Offer to teach a class in the school – leave no trace,
environmental science, etc. Wear scout uniform. Connect with your children’s
Fliers for distribution.
Summer Cub Club” – allows scouts joining in
Spring/Summer to catch up incorporating activities over the summer.
3. Work Peer to Peer
Invite your friends to meetings, camp outs and
activities (provide fliers)
Annual holiday party invitations to friends.
Wear uniform to School.
Tell friends you are a Scout.
Offer your extra gear to provide a great start –
hand-me-downs (Class A, B t-shirts, etc.)
Invite friends to participate with you in Eagle
Projects or other service projects.
Social Media (Both scouts and parents) – share pictures of themselves (or their
scout) participating in activities, rock climbing, etc (The “Look what I did
Today” campaign) or as a way to invite others to an event. This is something
that needs to be weighed with the no phone policies – how can we use it to our
advantage. Perhaps in your unit, photos are taken by leaders and shared with
the scouts to share with friends.
Identify an event incorporating Cubs, Scouts BSA,
Venturing and OA with some competitive events.
4. Other Opportunities
Plaques on Eagle Projects, include the Troop/CO
Do a targeted mailing to National Eagle Scout
Association members letting them know hot o sign their children up.
Cub Anapolis, Regatta, Space Derby, push cart derby, Scout-o-Rama –
incorporate an invite a friend (and parents).
REMINDER: If a
cub does not meet 1 of the 3 rules for advancement to Scouts BSA (1-11 years
old, AofL, or 5th grade) there are 2 options to help them to
Be a “guest”
within the Troop until requirements met.
Register in the
Pack (if not a member) and work on Arrow of Light requirements until June.
5. Retaining / Increasing adult
Provide more District sponsored outdoor training
opportunities to include BALOO, Wilderness First Aide, etc.
Do a targeted mailing to National Eagle Scout
Association members letting them know ho to sign their children up.
Ensure attendance at Roundtables – valuable
information from announcements to training.
Could incorporate RT attendance as a JTE requirement (District
6. Things to remember while doing your
planning to increase your success:
We know that scouts at all levels are more successful
when we bring them in at younger ages and ensure they have friends in the unit.
Goal is before Bear.
Be attentive to the time barrier issues with
parents/scouts – they’re busy, we need to be flexible ensuring parents and
potential scouts that we will help them be successful à they won’t be left behind because they started after
their friends. This also applies to boys who are involved in sports – our
message should be positive.
Scouting is an investment in time à overcoming the barrier of engagement is a must.
Consider youth who do not make high school sports
teams – offer them an alternative.
Always have application forms
on hand and handbooks available.
There’s nothing worse than having a boy ready to join and not having the
application form. And selling them a handbook now acts as another hook to help
ensure that they come back. And turn in your completed applications promptly;
they’re not a Scout until they are registered.
early and Often. Recruit every day.
Retaining your current scouts is as important as new recruits.